Yi Ling is a marketing professional with 14 years of experience in hospitality and F&B industries. She has worked with both new and established brands, and is skilled in utilizing traditional, social and digital platforms to achieve marketing and business objectives.
Created monthly content on branding and promotions. For Mad Mex, the main focus is on educating followers on brand values and menu offerings to drive brand awareness and interest as the brand started in Singapore in Sep 2019 and Malaysia in Feb 2020.
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Created strategic national campaigns such as limited time offers to stimulate brand desire and overall sales, and local store promotions to drive traffic for low volume restaurants.
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Produced a variety of content in different tonality for print and social media platforms, such as marketing copy and lifestyle articles.
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